Our Team

BO DAVIS

co-founder, CEO

Prior to founding MarginEdge, Bo was the founder of Wasabi. Wasabi is a group of conveyor belt sushi restaurants currently operating in DC and Boston. Prior to Wasabi, Bo was in the US Peace Corps serving in Macedonia, earned an MS in Finance from London Business School, and founded an educational software company, Prometheus, which he sold to Blackboard in 2002.

ROY PHILLIPS

co-founder, client services

Prior to founding MarginEdge, Roy was a Joint Venture Partner with Bloomin Brands. At Bloomin Brands, Roy’s most recent role was developing the Bonefish Grill concept in the mid-Atlantic with 15 restaurant openings. Roy is also an operating partner with Bo at the Wasabi restaurants.

MIKE SPITALNEY

co-founder

Prior to founding MarginEdge, Mike was a founder or co-founder of several technical and financial startups. Most recently, Mike founded Smart Commercial Funding, a commercial finance and brokerage company.

SAM LEIBER

co-founder, technology

Prior to founding MarginEdge, Sam co-founded Starfish Retention Solutions, a higher education focused education technology company. Starfish was acquired by Hobsons in 2015. Sam and Bo worked together many moons ago at Prometheus.

BRIAN MILLS

svp, operations

Brian has a passion for building teams to solve challenging problems, satisfy users, and improve life in new, meaningful ways. He worked with Sam at Starfish Retention Solutions where he ran the product development, quality assurance, and technical support teams.

SUZETTE HOFFMAN

vp, client services

Suzette has a “the glass is always half full, we can make it better” attitude towards client services. The majority of her early career was spent with Outback Steakhouse, leaving as the Regional Director of Training for the Northeast. She has spent time with local restaurant groups over the years running their operations training. The customer experience is the most important part of a great client, business relationship. She truly loves to see the light bulb go off when a concept clicks and everyone is in harmony over products and services.

BOB MCKAY

vp, business development

Before joining MarginEdge, Bob had a 15+ year career in restaurant operations (including Regional VP / Operations and ownership), and 10+ years in leadership positions with several hospitality tech startups (including loyalty marketing, email marketing, online reservations, guest acquisition and more).

DAN HENDERSON

svp, corp development

Dan has been a founder or founding team member of four previous technology companies, resulting in two acquisitions (one by a publicly traded company). Dan came to MarginEdge from the venture capital industry where he served as the Investment Director at CIT GAP Funds, one of the nation’s most active early-stage technology funds. Dan earned his M.B.A. from the UCLA Anderson School of Management and a B.A. from Oberlin College, and enjoys playing bluegrass fiddle in area bands.

TARA CLEVER

vp, marketing

Tara joins MarginEdge with a diverse background of sales, operations and marketing with a history of architecting catalytic growth. Prior to joining the team she spent the majority of her career across the health and wellness vertical with heavy emphasis on digital acquisition, experiential marketing and brand development.