MarginEdge Blog

The Board: October 2025

Written by MarginEdge | Oct 17, 2025 4:05:08 PM

This month we look at: pumpkin prices, how vendor loyalty can help cut costs, the pros and cons of closing checklists and national restaurant sales trends from September.

Thanks to all who participated in our AI in restaurant operation survey! Here are the top insights we saw from your responses:

  • 64% are actively using AI in their restaurant operations.
  • The most common use-cases are creating marketing content and analyzing customer feedback, both reported by 57% of respondents.
  • Respondents are most trustful of AI's help with communication, for everything from social media posts, to responding to customer feedback, to drafting emails to staff.
  • The most common benefit reported was increased efficiency, particularly with responding to customer feedback. One respondent noted that it had driven more customer traffic as the quick and consistent review responses seemed to have improved their Google SEO performance.

While this survey was just a small subset of restaurant operators and isn't likely representative of how all operators are (or aren't) using AI in their operations, it was interesting to see some clear trends emerge from your responses! Safe to say AI is making an impact, albeit mostly a small one, on restaurant operations today. I'm especially curious about what the same survey results would look like in a year from now!

The rest of this month's edition is a little lighter, as the government shutdown has delayed our inflation report, but scroll on down for more info about pumpkin prices, closing checklists and how vendor loyalty can help you save on costs.

Wishing you all a safe and profitable spooky season, and we'll see you in November!

Know someone who would like to join our 98,716 subscribers? Forward to a friend or send them this link.

- Rachel & the MarginEdge team

P.S. If you took our very, very accurate Restaurant Personality Type quiz, your October mantras are here!


 

MONTHLY SALES METRICS & UPDATE

The trailing 4-week (28-day) average of year-over-year (YOY) sales for Fast Casual came in at +2.6% and Full Service at +1.0% at the end of September compared to 2024 sales.

Food costs averaged 30% of sales last month, representing a 2% jump from the average in August.

Dig into the full report.

ITEM TO WATCH

Pumpkin

Few foods represent October as ubiquitously as a pumpkin. Across MarginEdge clients, the most commonly purchased pumpkin products are pumpkin seeds and canned pumpkin, so for this month's item to watch, we're taking a deep dive into their current price trends.

Median canned pumpkin prices have been relatively stable over the last year, with the current median price per can being $10.41 nationwide. This is a -1.5% change from six months ago, and +2.6% from a year ago.

Pumpkin seeds, on the other hand, have seen a slightly steadier price increase, with the current median price per pound being $6.09. This is a +4.1% change from six months ago, and +0.5% from a year ago.

Copper Shark | Baltimore, OR

ASK [me] ANYTHING

Does vendor loyalty help cut costs? 

For restaurant operators, managing costs is a constant challenge. One often-overlooked strategy is to leverage partnerships with vendors to streamline operational tasks and reduce expenses. We sat down with our friend Matt Terry, NA Digital Customer Success Manager at Gordon Food Service, for more insight into some key ways to make the most of vendor relationships and the benefits of vendor loyalty:

  1. Prime vendor and targeted pricing agreements: These agreements mean committing a significant portion of your business (e.g., 80-90%) to a single supplier, which can unlock perks like rebates, cost-plus pricing (a set percentage above market price) or even locked-in rates for high-volume items.

    Matt recommended focusing on your top 10-20 items, which often account for 80% of your costs. Vendors can offer market-indexed pricing for key commodities like proteins, or things like cheese for pizza joints or potatoes for breakfast-heavy restaurants, ensuring predictable expenses for your most-used ingredients. This not only stabilizes costs but also reduces the administrative burden of juggling multiple suppliers.

  2. Reduced operational costs: It might not be the first benefit that comes to mind, but consolidating purchases with one vendor means fewer deliveries, less time spent comparing prices and more streamlined invoice processing. These efficiencies can significantly impact your bottom line when you consider the time savings.

  3. Value-added services: Vendor loyalty often comes with extra perks, meaning anything from menu design support to access to industry events or even tools like inventory management software. These services can save time and money while improving operational efficiency.

  4. Market insights and trends: Matt explained that vendors can also act as an extension of your team, providing valuable market data and trend insights that smaller operators might not have access to. This helps you stay ahead of industry shifts and make informed purchasing decisions.

Vendor loyalty is a two-way street, and it's important to remember that your vendors are deeply invested in your success because ultimately their business depends on yours. The more committed you are to your supplier, the more value they can bring to your business. From cost savings to operational support, a strong vendor partnership can be a game-changer for restaurant operators looking to thrive in a competitive market.

💬 Ask [me] anything!

Really. Each month we’ll take a look at the questions we get and answer one here. Have a question about our product, accounting, or restaurant operations in general? 💌 Email me or message us on our social media channels.

The Hive Social | Oregon City, OR

THE ECONOMY

Inflation

The September CPI inflation report has been delayed until October 24th due to the current government shutdown. We'll have an update for you in next month's edition of the Board!

Smokecraft BBQ | Arlington, VA

'TIS THE SEASON

Closing checklists: trick or treat?

Getting your team to wrap up closing duties can feel like herding cats after a long day. During service, they're a whirlwind of activity, the next, they’ve vanished like a vampire at dawn, leaving tasks half-finished for the openers to worry about tomorrow (unless you've got a clopener 😅 ). If everyone just worked together, you could all be out in under an hour – a classic management puzzle.

A well-structured closing checklist might be that missing piece, bringing order and accountability to the chaos. But is it a treat that simplifies the process or a trick that ends up ignored? We'll break down the treats and tricks to help you decide if this simple tool is the key to a smoother, faster close.

Treats:

  1. Accountability: Checklists ensure tasks are clearly assigned and completed, reducing ambiguity.
  2. Consistency: Standardized procedures lead to consistent results every night. 
  3. Clarity and teamwork: Assigning specific duties fosters collaboration and prevents overlap or neglect. And since everyone appreciates having clear, written expectations, it makes their responsibilities easier to follow and prevents the dreaded "that's not my job" conversation.
  4. Manager oversight: Walkthroughs and sign-offs ensure tasks are done properly before employees leave.
  5. Continuous training: Checklists can track and highlight underperformance if it's happening, which allows for targeted feedback or disciplinary action if necessary.
  6. Efficiency: Breaking tasks into smaller, manageable parts helps employees finish faster.
  7. Positive feedback: Employees often find checklists helpful and less stressful than verbal instructions, and who doesn't love the feeling of literally checking a task off a to-do list?

Tricks:

  1. Change can feel spooky: If your restaurant isn't already used to using checklists, some employees may initially resist or ignore the checklist system. This can be a great time to implement positive reinforcement, like bags of Halloween candy or garlic garlands.
  2. Enforcement required: Managers need to actively monitor and enforce checklist completion, which can be time-consuming and can require disciplinary action. Setting managers up with constructive ways to handle these issues (like consistent talk tracks or disciplinary consequences) ahead of time is a great way to avoid confusion or micromanaging down the line.  
  3. Potential for dishonesty: Employees might falsely mark tasks as completed without actually doing them (hence the manager oversight!).
  4. Morale issues: Strict enforcement (e.g., withholding tip cash-outs until checklists are finished or disciplinary actions) can create tension or resentment among staff. However, staying consistent with whatever process you decide is right for your teams can help prevent extra frustration.

What's [me] into


😂 WHAT WE'RE LAUGHING AT

📖 WHAT WE'RE READING

🎧 WHAT WE'RE LISTENING TO

    • Restaurant People - In this episode of Restaurant People, Bryan and Hannah are joined by Hillstone sommelier and hospitality expert Steven Bono to discuss the BTS of service, fine dining vs. neighborhood spots, and the one question you should never ask your server. 

    • Culinary Mechanic - Chef Andrea Pancani of San Ambroeus Hospitality Group, digs into why he leads ego down, teaching up and how “meet them where they are” isn’t soft, but the key to operational clarity.