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A day in the life - Chulita



Owner and operator Shireen Imani shares what a day in her life looks like running Chulita, a Tulum-inspired mezcal and botanas restaurant in Venice Beach, California. See how MarginEdge helped set her up for success.


  • Location: Venice Beach, CA
  • Number of units: 1
  • Cuisine: Alta California
  • Tech stack: Toast and QuickBooks Online


First-time operator, Shireen Imani was stretched thin when she started Chulita. As a first-time restaurateur, she wanted help establishing best practices. 


With MarginEdge Shireen and her accountant, Irene Solis, can easily stay on top of the restaurant's financials. In addition, invoice processing has been automated, inventory is easier and their menu and food costs are always accurate.

Because I was stretched so thin when I started, I really needed a company that would help hold my hand through this process and help get me started correctly. And I found that in MarginEdge.

Shireen Imani | Owner

Foundational features

MarginEdge has helped Chulita set up their restaurant for success.

Recipe costing

MarginEdge's real-time ingredient costs makes menu pricing easy, allowing Executive Chef David Yamaguchi to focus on creating new seasonal specials.

Recipe tools
daily prime costs
Daily prime costs

Since reports are automatically updated as MarginEdge processes invoices and pulls in POS data, Chulita can quickly review their P&L any time they need them.

Profitability tools
data on the go
Data on-the-go

Owner Shireen Imani loves that the MarginEdge mobile app lets her to check on the restaurant's performance from anywhere (not just from the back office).

Mobile toolkit
  • Experienced
  • Uncomplicated
  • Automated

Try MarginEdge Today!

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