Restaurants in the Twin Cities saw a drop in January receipts from a year ago of about 5%. That’s not so surprising when you consider that hosting Super Bowl LII last year gave a huge boost to business, with a net of $370 million added to the economy (per Rocket Analytics). The Super Bowl brought in 125,000 people during a low season for Minneapolis/St. Paul. Expect January’s dip to continue into February’s results owing to the early February timing of the big game last year. Overall, this year looks like sales are trending slightly lower, with a trailing average down just under 2%. If the past 12 months are anything to go by, it will be a bumpy ride month-to-month, with hopefully a few positives along the way.
About these metrics: The MarginEdge monthly snapshot of Minneapolis/St. Paul restaurant sales is based on a sampling of 50+ area restaurants ranging from fast-casual to full-service.