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February’s Swoon in the Twin Cities

Minneapolis diners were in love with area restaurants this month, with sales up 3.39%, the best monthly performance in a year. Leap year 2020’s extra day on a Saturday translated into five Saturdays instead of the usual four, no doubt helping with all the very lovable sales. Also on restaurants’ side was Valentine’s Day, falling on a Friday instead of earlier in the week, and bringing in a heart-stopping 52.20% increase in sales. These positive numbers produced a bounce in the trailing average, now at -1.51%, up from January’s -4.76%.

MN 12-month trend

MN year-over-year sales

About these metrics: The MarginEdge monthly snapshot of Minneapolis/St. Paul restaurant sales is based on a sampling of 45 area restaurants ranging from fast-casual to full-service.

Tag(s): Metrics