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DMV Restaurants Felt the Love in February

If you thought January was good, wait until you see these numbers. According to our metrics, DMV restaurants were either touched by the magic of Valentine’s Day this February, or just experienced the positive effects of Omicron’s speedy departure. We’ll let you decide which option is the likely culprit, but either way, it’s clear that sales improved from January and hope is once again on the horizon.

Fast Casual’s weighted monthly average came in just above 23%, with Full Service knocking it out of the park at 80.5%. Fast Casual’s numbers were a marked improvement from January’s sales and show that the segment is back on track with where it averaged throughout the bulk of 2021. 

Compared to this time last year, Full Service has maintained its upward momentum (ending up at 73%) and we’re looking forward to watching if the same near vertical trajectory is repeated over the spring and summer months in 2022.

DMV in-house delivery sales decreased to 10.93%, which is lower than where it started out this year – another positive sign!

While there were some ups and downs throughout the month, overall the trend is still clearly positive. The consistency between the peaks in both segments over the month could point to weekday vs. weekend fluctuations, so some variance is to be expected.

Overall, DMV restaurants are in a great spot for the start of March, and we hope that warmer weather and lessening pandemic restrictions continue these beautiful, beautiful upward trends!

 

DMV YOY Sales by Segment

DMV YOY % Sales

DMV % YOY Sales by Segment

DMV Delivery %

 


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About these metrics: The MarginEdge monthly snapshot of DC Metro restaurant sales is based on a sampling of 300+ area restaurants ranging from fast-casual to full-service.

 

Tag(s): Metrics